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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Dana White and the Fertitta brothers cashed in on UFC, taking it from outlier to mainstream. Here’s what they’re banking on next.

Sitting in an art-filled corner office 30 minutes from the Las Vegas Strip, Dana White and Lorenzo Fertitta were attempting to paint their version of a masterpiece: creating the next big thing in sports. They have seen this play out before....

S&P upgrades NASCAR's credit rating

S&P Global Ratings has upgraded NASCAR Holdings’ debt levels as the racing company’s outlook stabilizes on the heels of signing new media rights agreements. NASCAR Holdings’ main property, NASCAR, last year signed a seven-year media-rights agreement with five different broadcasters that goes from 2025 through 2031 and...