Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Hendrick Motorsports Signs With Aussie Apparel Brand 2XU

Morning Buzz - 09/28/2018

Hendrick Motorsports has signed a new deal with Australia-based athletic wear brand 2XU, which becomes Hendrick's official performance apparel partner through '21. 2XU, which is announcing the news this week, will outfit HMS’ at-track personnel -- including pit crews -- starting next season. The company will also develop social...

NASCAR's All-Star Rules Package Approved For Usage In '19

Daily - 09/27/2018

A majority of Monster Energy NASCAR Cup Series teams recently voted to endorse a '19 rules package related to the so-called All-Star Package that was tested in May, according to sources. The exact number of races it will be used for was unclear, but it is said to be...

Recent Driver Shuffle Has Arris Reconsidering Future In NASCAR

Daily - 09/25/2018

Telecom equipment company Arris’ future as a brand in NASCAR remains murky amid changes at Joe Gibbs Racing, and that is impacting multiple driver transactions around the garage. JGR is set to oust Daniel Suarez from the No. 19 Toyota after this season to pick up Martin...

Lowe's Confirms It Won't Change Decision To Leave No. 48 Car

Daily - 09/24/2018

Lowe’s will not reverse its decision to end its deal with Hendrick Motorsports after this year, ending hopes that changes in the company's exec ranks could see the home improvement chain change its mind. Hendrick had re-engaged Lowe's on the possibility after former Dollar General CEO Rick...

NASCAR leadership changes continue as Dewar sets exit

Journal - 09/24/2018

Brent Dewar’s confirmation that he’s stepping aside as NASCAR president is the latest development for a leadership group already in flux. The move comes more than a month after NASCAR indefinitely suspended Chairman and CEO...

IndyCar wraps up season with title sponsor search top of mind

Journal - 09/24/2018

The 2018 Verizon IndyCar Series season saw several positive storylines develop but also a viewership drop and a title sponsor search that’s extended into the offseason. The open-wheel series wrapped up its season Sept. 16 at Sonoma Raceway, with Chip Ganassi Racing’s Scott Dixon winning his...

Charlotte to see if bet pays off as ‘roval’ NASCAR race approaches

Journal - 09/24/2018

At a coffee shop in Nairobi, Kenya, a few months ago, Greg Walter was surprised when a Formula One fan came up to him to ask about Charlotte Motor Speedway’s “roval” NASCAR race this weekend. “A guy actually stopped me and said, ‘Are you...

ISC Signs Deal With Impossible Foods For Richmond Raceway

Closing Bell - 09/21/2018

Richmond Raceway has signed a new deal with plant-based meat-substitute company Impossible Foods for this weekend’s NASCAR festivities. Financial terms were not disclosed for the deal, which was landed by ISC’s corporate sales team. The deal will include midway activation and sampling, a branded Impossible Foods concession stand and...

AdvoCare Likely To Leave RFR; Hooters Re-Ups With Hendrick

Daily - 09/21/2018

AdvoCare is unlikely to return to Roush Fenway Racing next year, setting the company up for a potential exit from NASCAR, according to sources. AdvoCare is a longtime backer of RFR driver Trevor Bayne, but Bayne is set to depart the team after this year. Exact terms...

Hooters Extends HMS-Chase Elliott Deal For Three More Years

Morning Buzz - 09/21/2018

Hooters has extended its primary sponsorship of Hendrick Motorsports’ No. 9 Chevy driven by Chase Elliott , maintaining a deal that the restaurant chain has begun leveraging heavily. The extension is for three seasons (through ’21) and it will see a slight uptick in the investment to HMS...

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