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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Indianapolis 500 Weighing Postponement Options

Indianapolis Motor Speedway is preparing potential Indy 500 postponement plans in case it comes to that, sources say. However, IndyCar CEO Mark Miles  today said that the goal is still to run as scheduled in late May. The 500 has been running on Memorial Day weekend for decades...

SoFi Enters Esports With Misfits Gaming Group Sponsorship

Misfits Gaming Group has landed a notable new sponsor in SoFi, a wide-ranging multiyear deal that the team says is the first financial tech sponsorship in esports. Financial terms were not revealed, but Misfits co-Founder & CEO Ben Spoont said it is the team’s largest non-endemic sponsorship....

Forty Under 40: Ari Segal

Ari Segal was making a good living in stick-and-ball leagues when he made the jump to esports, seeing an opportunity in gaming.   Segal joined Immortals Gaming Club in mid-2017, originally as president and chief operations officer, before eventually...

Forty Under 40: Brian Herbst

Brian Herbst didn’t set out to become NASCAR’s jack of all trades, but his odd-job ability has worked out: He’s now one of the league’s more powerful players, crafting the sport’s long-term media strategy. Herbst has been with NASCAR for more than 15 years and...

NASCAR, IndyCar End Holdouts, Halting Multiple Events

NASCAR and IndyCar on Friday either postponed or canceled multiple events, ending their bids to hold races over the coming weeks without fans. With both citing the fluid nature of the coronavirus situation, NASCAR said it will postpone its next two event weekends at Atlanta and Homestead-Miami, while IndyCar...