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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

McLaren poaches Monster from Mercedes

McLaren Racing has poached another big sponsor for the F1 team, as Red Bull’s main rival in the energy drink space, Monster Energy, is joining the English carmaker’s sporting arm. Few details are being revealed in the announcement being made today aside from the deal is for multiple years;...

Mahindra renews deal with Stewart-Haas Racing

Indian vehicle manufacturer Mahindra & Mahindra is renewing the NASCAR team sponsorship that it uses to promote its U.S. tractor business, a multiyear agreement with Stewart-Haas Racing. The deal will be announced later this morning with terms undisclosed, but Mahindra Ag North America brand Mahindra Tractors will be the...