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Volume 25 No. 66

Preview of Future Issues

SBJ In-Depth: NHL

Publishing Date: October 1
Ad Close: September 17
Materials Due: September 19

Coming off a memorable season, capped by the Washington Capitals winning their first Stanley Cup over the expansion Vegas Golden Knights, the NHL has momentum. As a new season approaches, we’ll talk with league officials and other NHL stakeholders about how the league will build on those successes. Before the first faceoff, we’ll review the stories and people you’ll want to watch. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: NBA 2018-19

Publishing Date: October 8
Ad Close: September 24
Materials Due: September 26

The Golden State Warriors are in title-defense mode again, LeBron James has a new address, and the NBA has a gambling partner in MGM Resorts. Welcome to the new NBA, whose offseason sizzled with kingmaking and deal making. We’ll take you through how these moves affect the league’s business and what to expect in the season ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: Sports Media

Publishing Date: October 15
Ad Close: October 1
Materials Due: October 3

No matter where you turn, the words “changing media landscape” are being used to describe the challenges and opportunities facing traditional media companies and all content producers as they jockey for viewers and ad dollars. We’ll break down the media world as we know it and what it could look like in the years ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: Data and Analytics

Publishing Date: October 22
Ad Close: October 8
Materials Due: October 10

Data and analytics are driving decision-making in sports business in greater numbers as executives in leadership positions rely more heavily on their chief information officers and the data analysts in their organizations. We look at how the data pipeline works in sports organizations and how the message of data is communicated to the C-suite. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: Sponsorship and Marketing

Publishing Date: October 29
Ad Close: October 15
Materials Due: October 17

Activation strategies available to sports markets are abundant, from traditional approaches to digital platforms. Finding the right formula is crucial if sponsors want to exceed their goals. We’ll talk with marketers to identify trends worth watching and strategies that will help brands hit their mark. From grassroots to global, on-site to online, we identify strategies and how they drive awareness and deliver results. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: College Basketball

Publishing Date: November 5
Ad Close: October 22
Materials Due: October 24

In the heart of conference tournaments and with March Madness rapidly approaching, we will look at the state of college basketball amid a period of upheaval. From the continuing FBI investigation of corruption in the sport to the NCAA’s sweeping changes around recruiting and the retention of agents for elite players, we examine the state of the sport with so many factors still unsettled. What does it mean for schools and for the integrity of the sport? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: The Fight Game

Publishing Date: November 12
Ad Close: October 29
Materials Due: October 31

We step onto the mat with combat sports and examine what drives the business for boxing and mixed martial arts. We’ll examine the efforts of promoters, networks and sponsors to reach consumers and how the business model is changing with today’s emerging media landscape. From pay-per-view to over-the-top to livestreaming, where are fans consuming the bouts and how are the decision-makers in the sport harnessing these new forms of media? For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: Finance

Publishing Date: November 26
Ad Close: November 12
Materials Due: November 14

Readers sound off on the issues of the day and the people who lead the industry as we present the 14th annual Sports Business Journal/Daily Reader Survey. With questions about team owners, facilities, media, sponsors, sports events and athletes, find out what our readers think of decision-makers, stars and locations that comprise the sports industry. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: College Sports

Publishing Date: December 3
Ad Close: November 19
Materials Due: November 21

Published in conjunction with Intercollegiate Athletics Forum, the section will examine how college sports are changing in the face of scandal, legal challenges and rising spending. Will the power five conferences split off from the NCAA? Will one-and-done disappear? How are mid-major conferences and schools surviving amid increasing costs and competition? We survey the landscape and offer a map for the road ahead in collegiate athletics. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: Facilities: Design

Publishing Date: December 10
Ad Close: November 26
Materials Due: November 28

The shift in expectations of fans attending sporting events is manifesting in the design of sports venues. Party decks. Standing-room only areas. Field-level suites and clubs. Smaller arenas and stadiums. We talk with architects, engineers, construction firms and owners’ representatives about how they are reimagining the live-event experience and what to expect in the years ahead. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: 50 Most Influential People in Sports Business

Publishing Date: December 17
Ad Close: December 3
Materials Due: December 5

Meet the 50 industry innovators and decision-makers whose moves are watched and whose deals change how business is done. In one of our most anticipated issues of the year, Sports Business Journal examines all segments of the industry — teams and leagues, agencies and sponsors, media, facilities, colleges and more — and ranks the 50 Most Influential People in Sports Business. Discover why this list of who’s-who in the industry has the power to shape the future of sports business. For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com

SBJ In-Depth: The Year in Sports Business

Publishing Date: December 24
Ad Close: December 10
Materials Due: December 12

As 2018 comes to a close, Sports Business Journal looks back on the people, stories, deals and events that shaped the year in sports business and the impact they’ll for years to come. From memorable quotes to indelible images, from naming-rights deals to new venues that opened, we will help readers relive the moments that made 2018 a year to remember. . For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 orjtuttle@sportsbusinessjournal.com