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Best Sports Business Cities — Ones to watch: Milwaukee

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Direct visitor spending in Milwaukee County jumped 23% in 2022, part of a record $6.02 billion in tourism economic impact, according to Visit Milwaukee. Fiserv Forum (above) and the surrounding Deer District are central to a strong roster of large venues and event-hosting spaces, including Pettit National Ice Center, U.S. Speedskating’s official training facility. The $456 million expansion of Baird Center, Milwaukee’s convention center, will be completed in May. Hotel construction is on the rise in the city’s core, while the Brewers’ American Family Field is in the earliest stages of a $500 million modernization. — B.M.

 

 

 

 

 

 

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