The ultimate spokesman

Wednesday, March 12, 2008 | 2:19 p.m. | By Terry Lefton | Comments | Print

Fast feeder Subway's athlete endorsers range from WWE's John Cena to Reggie Bush and Ryan Howard. Still, after 10 years with the brand, it's lead spokesman Jared Fogle who's the chick magnet. 

"We've been out in public with him and some of our other athletes like Michael Strahan, but Jared is the guy all the girls are coming on to,'' said World Congress attendee Larry Rothstein, president of Source Communications, Hackensack, N.J., which does Subway's sports marketing. "That's fine with us because the consistent positioning with Jared has been has been that he's the world's biggest Subway fan.''

Since Fogle parlayed a diet into a career representing Subway, his endorsement agreement includes periodic weigh-ins.