Face to Face at the World Congress of Sports

Coca-Cola’s Bea Perez talks about top issues facing sports

Wednesday, March 12, 2008 | 7:44 p.m. | By SBJ/SBD Staff | Comments | Print

After appearing as a panelist in the opening session of the World Congress of Sports, Bea Perez answered questions about the challenges facing sports and sports sponsors in a slowing economy, as well as how fans react to news of drugs in sports, and what keeps her up at night.

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