Breeders’ Cup CMO talks about the big race

Thursday, March 13, 2008 | 1:07 p.m. | By SBJ/SBJ Staff | Comments | Print

Peter Land, the new chief marketing officer of the Breeders' Cup, talked about the event's 25th anniversary and how organizers are making changes aimed at bringing new fans to horse racing's annual championship weekend.

Land On The 25th Anniversary Of The Breeders' Cup (:46)