USA Hockey remains most popular governing body in social media

After two weeks of competition, USA Hockey remains the most popular governing body for the Sochi Games. The combined Facebook likes and Twitter followers for USA Hockey equaled over 58,000 new fans, more than doubling its closest competition. In second was U.S. Figure Skating, with more than 26,000 new fans during that time period. The U.S. Ski Team finished third with over 8,000 additions.

The most popular social media property involved in the Olympics was by far the International Olympic Committee, which added more than 2 million new fans on social media. The combined outlets for NBC Olympics saw significant growth with over 500,000 additions, while the U.S. Olympic Committee added more than 200,000 new fans.

Listed below are the combined Facebook likes and Twitter followers for the official pages/feeds of Olympic properties and U.S. governing bodies on Wednesday, Feb. 5, compared to Friday, Feb. 21.

PROPERTY 5-Feb FACEBOOK LIKES 5-Feb TWITTER FOLLOWERS 5-Feb TOTAL 21-Feb FACEBOOK LIKES 21-Feb TWITTER FOLLOWERS 21-Feb TOTAL TOTAL ADDITIONS
Olympics 5,564,970 2,359,652 7,924,622 7,448,887 2,501,786 9,950,673 2,026,051
NBC Olympics 693,603 432,459 1,126,062 1,119,968 550,491 1,670,459 544,397
Sochi Winter Games 188,014 105,570 293,584 438,994 272,538 711,532 417,948
U.S. Olympic Team 2,520,861 436,900 2,957,761 2,578,267 581,883 3,160,150 202,389
 
GOVERNING BODY 5-Feb FACEBOOK LIKES 5-Feb TWITTER FOLLOWERS 5-Feb TOTAL 21-Feb FACEBOOK LIKES 21-Feb TWITTER FOLLOWERS 21-Feb TOTAL TOTAL ADDITIONS
USA Hockey 265,569 105,021 370,590 280,221 148,521 428,742 58,152
U.S. Figure Skating 43,546 34,587 78,133 52,905 51,862 104,767 26,634
USA Luge 3,383 1,395 4,778 6,551 3,859 10,410 5,632
USA Bobsled and Skeleton 9,537 3,859 13,396 10,518 7,246 17,764 4,368
US Speedskating 13,152 5,905 19,057 15,038 8,131 23,169 4,112
USA Curling 22,401 2,184 24,585 25,569 2,889 28,458 3,873
U.S. Biathlon 2,090 3,427 5,517 4,460 2,979 7,439 1,922
 
USSA Teams 5-Feb FACEBOOK LIKES 5-Feb TWITTER FOLLOWERS 5-Feb TOTAL 21-Feb FACEBOOK LIKES 21-Feb TWITTER FOLLOWERS 21-Feb TOTAL TOTAL ADDITIONS
U.S. Ski Team 60,136 24,986 85,122 62,765 30,641 93,406 8,284
U.S. Snowboarding 15,843 8,977 24,820 21,425 10,856 32,281 7,461
U.S. Freeskiing 3,497 4,146 7,643 6,259 4,944 11,203 3,560
USSA Nordic 5,119 2,225 7,344 5,451 3,183 8,634 1,290
U.S. Freestyle Ski 5,735 954 6,689 6,259 1,324 7,583 894
USA Ski Jumping 2,315 0 2,315 2,702 0 2,702 387

Return to top
« Previous  |  Main  |  Next »
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug