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USA Hockey remains most popular governing body in social media
February 22, 2014 11:34 AM
The most popular social media property involved in the Olympics was by far the International Olympic Committee, which added more than 2 million new fans on social media. The combined outlets for NBC Olympics saw significant growth with over 500,000 additions, while the U.S. Olympic Committee added more than 200,000 new fans.
Listed below are the combined Facebook likes and Twitter followers for the official pages/feeds of Olympic properties and U.S. governing bodies on Wednesday, Feb. 5, compared to Friday, Feb. 21.
|PROPERTY||5-Feb FACEBOOK LIKES||5-Feb TWITTER FOLLOWERS||5-Feb TOTAL||21-Feb FACEBOOK LIKES||21-Feb TWITTER FOLLOWERS||21-Feb TOTAL||TOTAL ADDITIONS|
|Sochi Winter Games||188,014||105,570||293,584||438,994||272,538||711,532||417,948|
|U.S. Olympic Team||2,520,861||436,900||2,957,761||2,578,267||581,883||3,160,150||202,389|
|GOVERNING BODY||5-Feb FACEBOOK LIKES||5-Feb TWITTER FOLLOWERS||5-Feb TOTAL||21-Feb FACEBOOK LIKES||21-Feb TWITTER FOLLOWERS||21-Feb TOTAL||TOTAL ADDITIONS|
|U.S. Figure Skating||43,546||34,587||78,133||52,905||51,862||104,767||26,634|
|USA Bobsled and Skeleton||9,537||3,859||13,396||10,518||7,246||17,764||4,368|
|USSA Teams||5-Feb FACEBOOK LIKES||5-Feb TWITTER FOLLOWERS||5-Feb TOTAL||21-Feb FACEBOOK LIKES||21-Feb TWITTER FOLLOWERS||21-Feb TOTAL||TOTAL ADDITIONS|
|U.S. Ski Team||60,136||24,986||85,122||62,765||30,641||93,406||8,284|
|U.S. Freestyle Ski||5,735||954||6,689||6,259||1,324||7,583||894|
|USA Ski Jumping||2,315||0||2,315||2,702||0||2,702||387|