Final Nielsen Ratings From Weekend Sports Events
The following lists final Nielsen ratings from recent sports events (THE DAILY).
| EVENT | DATE | NET | TIME | RAT/SHR | | Winter X Games (86% of the U.S.) | 2/1 | ABC | 4:30-6:00pm | 1.4/3 | | PGA Tour: Chrysler Clas.-3rd Rd | 2/1 | CBS | 4:00-6:00pm | 2.2/5 | | Winter X Games | 2/2 | ABC | 1:00-2:30pm | 1.3/3 | | NHL All-Star Game | 2/2 | ABC | 2:30-5:30pm | 1.7/4 | | AFC-NFC Pro Bowl | 2/2 | ABC | 5:30-9:00pm | 5.9/11 | | NCAA Basketball: IL-MI State | 2/2 | CBS | 1:00-3:15pm | 2.0/5 | | PGA Tour: Chrysler Clas.-Final Rd | 2/2 | CBS | 3:15-6:15pm | 3.5/8 | | FIS Freestyle World Championships | 2/2 | NBC | 1:00-3:00pm | 1.2/3 | | "AFL On NBC" (regional) | 2/2 | NBC | 3:00-6:00pm | 1.6/4 | | | | EVENT | DATE | NET | US AREA | COV AREA | SHR | 000 | | NCAA Basketball: TX Tech-OK | 1/20 | ESPN | 1.0 | 1.3 | 2 | 1096 | | NBA: Clippers-Lakers | 1/20 | TNT | 1.2 | 1.4 | 3 | 1254 | | NBA: Mavericks-Lakers | 1/23 | TNT | 1.0 | 1.3 | 2 | 1111 | | Australian Open Women's Final | 1/24 | ESPN | 1.7 | 2.1 | 4 | 1794 | | NBA: Nets-Lakers | 1/24 | ESPN2 | 1.0 | 1.3 | 3 | 1102 | | NCAA Basketball: KY-AL | 1/25 | ESPN | 1.2 | 1.4 | 2 | 1232 | | Australian Open Men's Final | 1/25 | ESPN | 1.5 | 1.8 | 3 | 1593 | | NBA: Trail Blazers-Mavericks | 1/26 | ESPN | 1.1 | 1.4 | 3 | 1179 |
For broadcast numbers, one ratings point = 1,067,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.
ALL-STAR GAMES: ABC's coverage of the Pro Bowl was up 37% from the 4.3/9 for last year's game, which was played on a Saturday. This year was the highest Pro Bowl since an 8.6/15 in '00....The NHL All-Star game was off 6% against last year's 1.8/5.
AFL OFF TO A GOOD START: An estimated 7.9 million viewers watched all or part of NBC's regional coverage of the AFL on Sunday. The 1.6/4 ties the ArenaBowl XII telecast as the highest-rated AFL telecast ever. The coverage peaked at a 1.9/4 in the final 16 minutes (THE DAILY). The 1.6/4 fell by almost 30% from the overnight rating but still fell within the 1.5-2.0 NBC guaranteed to advertisers (HOLLYWOOD REPORTER, 2/7).
MEN'S COLLEGE HOOPS: ESPN's 75 telecasts are averaging a 0.88/ (765,463 HHs), a 4% drop in ratings and a 3% drop in HHs from last year's 0.92/ (792,657 HHs) for 81 telecasts. On ESPN2, the ratings for 64 telecasts are off 2%, averaging a 0.41, versus a 0.42 for 59 broadcasts last year. HH delivery is up 3%, from 340,988 to 350,647.
NOTES: CBS two-day coverage of the Bob Hope Chrysler Classic rose 45%, from a 2.0/4 to a 2.9/7. Sunday's final round coverage jumped 67% from a 2.1/4. Third-round coverage on Saturday was up 22%....The PBA on ESPN is averaging a 0.83/ (721,328 HHs) through 15 telecasts, up 11% in ratings and 12% in HHs against last year's 0.75/ (644,116 HHs).
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