Final Nielsen Ratings From Weekend Sports Events
The following lists final Nielsen ratings from recent sports events (THE DAILY).
| EVENT | DATE | NET | TIME | RAT/SHR | | U.S. Open: Men's Doubles | 9/6 | CBS | 12:30-3:00pm | 1.9/7 | | U.S. Open: V. Williams-Mauresmo | 9/6 | CBS | 3:00-5:00pm | 2.2/7 | | U.S. Open: S. Williams-Davenport | 9/6 | CBS | 5:00-7:00pm | 3.0/8 | | NCAA Football: Alabama-Oklahoma | 9/7 | ABC | 3:30-7:30pm | 3.4/9 | | U.S. Open: Sampras-Sjeng Schalken | 9/7 | CBS | 11:00-2:00pm | 2.5/8 | | U.S. Open: Agassi-Hewitt | 9/7 | CBS | 2:00-5:00pm | 3.3/9 | | NCAA Football: Miami-Florida | 9/7 | CBS | 5:00-9:00pm | 4.9/11 | | U.S. Open Final: Serena-Venus | 9/7 | CBS | 9:00-11:00pm | 5.2/10 | | MLB: (regional) | 9/7 | Fox | 1:30-4:45pm | 1.6/4 | | Golf: NFL Celebrity Golf | 9/7 | Fox | 1:30-3:30pm | 1.1/3 | | NCAA Football: Purdue-Notre Dame | 9/7 | NBC | 1:00-4:45pm | 1.2/3 | | Basketball: '02 Men's World Champ. | 9/7 | NBC | 4:45-6:45pm | 1.1/3 | | IRL: Delphi Indy 300 | 9/8 | ABC | 1:00-3:00pm | 1.1/3 | | "The NFL Today" | 9/8 | CBS | 12:00-1:00pm | 2.7/8 | | "NFL On CBS": (regional) | 9/8 | CBS | 1:00-7:00pm | 7.5/18 | | U.S. Open Final: Sampras-Agassi | 9/8 | CBS | 4:45-8:00pm | 6.2/13 | | "Fox NFL Sunday" | 9/8 | Fox | 12:00-1:00pm | 3.5/10 | | "NFL On Fox": (regional) | 9/8 | Fox | 1:00-4:30pm | 8.5/20 | | "NFL On Fox": Rams-Broncos (85%) | 9/8 | Fox | 4:30-8:00pm | 13.2/27 | | '02 U.S. Gymnastics Championships | 9/8 | NBC | 1:30-3:00pm | 1.1/3 | | Gorge Games | 9/8 | NBC | 3:00-4:00pm | 0.8/2 | | Basketball: '02 Men's World Champ. | 9/8 | NBC | 4:00-6:30pm | 0.9/2 |
| EVENT | DATE | NET | US
AREA | COV
AREA | SHR | 000 | | NCAA Football: Syracuse-BYU | 8/29 | ESPN | 1.4 | 1.7 | 3 | 1479 | | NCAA Football: Oklahoma-Tulsa | 8/30 | ESPN | 1.2 | 1.5 | 3 | 1273 | | NASCAR BGN: South Carolina 200 | 8/31 | TNT | 1.2 | 1.4 | 4 | 1235 | | NCAA Football: Clemson-Georgia | 8/31 | ESPN | 1.2 | 1.5 | 3 | 1296 | | NASCAR: Mountain Dew Southern 500 | 9/1 | TNT | 4.0 | 5.0 | 12 | 4301 | | NCAA Football: Kentucky-Louisville | 9/1 | ESPN2 | 1.5 | 1.9 | 4 | 1569 | | MLB: Giants-D'Backs | 9/1 | ESPN | 1.5 | 1.9 | 4 | 1626 |
For broadcast numbers, one ratings point = 1,067,000 homes. "COV AREA" = % of homes tuned into that program in that network's universe of subscribers.
U.S. OPEN COVERAGE MIXED: The men's final was up 17% compared with a 5.3/11 last year. The ladies' final was down 24% against last year's 6.8/13....USA's 110 hours of Open coverage averaged a 1.1, down 23% from last year's 1.5 and flat against '00's 1.1. USA estimates that 1.7 million viewers watched at least part of its primetime coverage nightly. USA's highest-rated night was Wednesday, September 4, featuring Venus Williams-Monica Seles and Andre Agassi-Max Mirnyi. That night averaged a 2.4/ (2,100,000 HHs), and 2,700,000 viewers (THE DAILY).
NFL: The "NFL on CBS" was down 10% compared with a 3.0/9 last year. CBS' "The NFL Today" was down 15% from last year's 8.8/21. Fox' NFL doubleheader average on Sunday was a 10.7/23, even with last year's 10.7/23. Fox' first window was down 2% compared with last year's 8.7/21. Fox' late window, which featured Rams-Broncos to 85% of the U.S., was up 5% against a 12.6/26. An average of 24.1 million viewers tuned into that game, the highest for any net on a Week One Sunday since '94. "Fox NFL Sunday" was down 30% from a 5.0/14 last year (THE DAILY)....Falcons-Packers on WAGA-Fox in Atlanta earned a 36.6/69. Cardinals-Redskins on WTTG-Fox in DC earned a 25.7/54. In L.A., two episodes of "American Idol" were the only shows to beat the NFL in the local market, as football earned a 10.2/24 (WASHINGTON POST, 9/13)....TSN averaged 422,000 viewers for the first two games of the NFL season, up 53% over the same period in '01. Cowboys-Texans was the third-highest in the net's history with 470,000 viewers, while the 49ers-Giants Thursday night opener attracted 367,000. TSN's two-highest rated NFL games both featured Doug Flutie — 519,000 for Bills-Cardinals in '99 and 496,000 for Bills-Titans in '00 (NFL Canada)....In Houston, David Barron notes last Sunday's "SportsCenter," which followed Cowboys-Texans, was the "most-watched in the show's history," with 3,495,000 HHs (HOU. CHRONICLE, 9/13).
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