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November 5, 2009
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We Must Protect This Octagon: UA Signs Georges St-Pierre To Deal

By Terry Lefton, Editor-At-Large Under Armour has signed its first MMA endorser, inking Canadian fighter Georges St-Pierre to a multi-year deal. St-Pierre will appear in print and POS ads for Under Armour's ColdGear, Underwear, Recharge, and Coreshorts beginning later this year. St-Pierre, a former…

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