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Wednesday
June 17, 2009
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Reebok Looking To Rebuild Image, Brand Name Over Next Few Years

Reebok is aiming to overtake Puma as the world's "third largest sporting goods brand in the next five years but it is facing a tough battle to rebuild its former high-quality image," according to Daniel Schafer of the FINANCIAL TIMES. Reebok President & CEO Uli Becker "believes…

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