THE DAILY continues “Spons-o-Meter,” a comprehensive list of the official marketing partners of leagues, events and governing bodies. Today: NASCAR. Sunday marks the opening day of NASCAR’s Nextel Cup season, with the 47th running of the Daytona 500. Fox will start pre-race coverage at 1:00pm ET (THE DAILY).
| COMPANY
(BRAND) |
CATEGORY |
SPONSOR
SINCE
|
| GlaxoSmithKline
(Goody's) |
Pain reliever |
1977
|
| Eastman
Kodak |
Imaging
partner |
1987
|
| Anheuser-Busch
(Budweiser) |
Beer |
1988
|
| Sears Roebuck
(Craftsman Tools) |
Tools |
1990
|
| Kellogg
|
Breakfast
food/cereal |
1991
|
| Featherlite
(Vantare) |
Trailers
and luxury coaches |
1992
|
| DuPont |
Finish |
1993
|
| Brake Parts
(Raybestos) |
Brakes/Northwest
Series title sponsor |
1996
|
| Exide |
Automotive
battery |
1997
|
| Goodyear
Tire & Rubber |
Exclusive
tire supplier |
1997
|
| Coca-Cola
|
Soft drink |
1998
|
| Daytona
USA |
Attraction |
1998
|
| Ford Motor
(Ford Trucks) |
Truck |
1998
|
| Cintas |
Preferred
uniform/uniform supplier/first aid supplier |
1999
|
| Home Depot
|
Home improvement
warehouse |
1999
|
| Visa |
Credit
card |
1999
|
| UPS |
Delivery
service |
2000
|
| America
Online |
Internet
service provider/instant messenger/e-mail |
2001
|
| International
Truck and Engine |
Industrial
tractor (semi's) |
2001
|
| XM Satellite
Radio |
Exclusive
satellite radio service |
2001
|
| Coca-Cola
(Dasani) |
Water |
2002
|
| DaimlerChrysler
(Dodge Charger) |
Passenger
car |
2002
|
| Coca-Cola
(Minute Maid) |
Juice |
2003
|
| Coca-Cola
(Powerade) |
Sports
beverage |
2003
|
| Domino's
Pizza |
Pizza company |
2003
|
| Exxon Mobil
|
Lubricant/motor
oil |
2003
|
| General
Motors (Chevrolet) |
Pace car |
2003
|
| Toyota
Motor Sales |
Partner/manufacturer |
2003
|
| AutoZone
|
Series
sponsor |
2004
|
| Best Western
|
Hotel |
2004
|
| Centrix
Financial |
Auto finance
partner |
2004
|
| Gillette |
Shaving
product |
2004
|
| Gillette
(Duracell) |
Alkaline
battery |
2004
|
| Levi Strauss
(Levi Signature) |
Partner |
2004
|
| Nextel
Communications |
Series
sponsor |
2004
|
| Oral-B
Laboratories |
Oral care
products |
2004
|
| Sunoco
|
Fuel |
2004
|
| Sunoco
(APlus) |
Convenience
store |
2004
|
| SunTrust
Banks |
Bank |
2004
|
| U.S. Army |
Military
service |
2004
|
| Checkers
Drive-In Restaurants (Checkers and Rally’s) |
Drive-thru
and burger |
2005
|
| Gulf Stream
Aerospace |
Jet aircraft |
2005
|
| Office
Depot |
Sponsor/office
supply/products provider |
2005
|
