CBS Sports Allowing Sites To Link To Live Tournament Video
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CBSSports.com To Allow Web Sites
To Link To Live NCAA Tourney Video |
CBSSports.com today will announce a developer platform allowing one-click access from more than 200 sites to live online video of the upcoming NCAA men’s basketball tournament. Participating sites include ESPN.com, SI.com, Yahoo Sports, SportingNews.com, YouTube, Facebook and MySpace, with CBSSports.com posting a site with instructions for others to link to the product. The move follows other recent ventures to significantly increase the reach of the popular offering, including the creation of an official bracket content with Facebook, online streaming of the Final Four and title games, and the elimination of geographic blackouts and mandatory viewer registration. “This is a natural evolution of what we’re already doing with the tournament to broaden our exposure and audience as much as possible,” said CBSSports.com Senior VP & GM Jason Kint. The links will launch a pop-up March Madness On Demand video player, allowing CBSSports.com to garner additional video streams while the partnering sites also will be able to retain more of their audiences and glean better traffic results. No money will change hands in the arrangement, Kint said (Eric Fisher, SportsBusiness Journal).
NEW HOME PAGE: CBS College Sports Network has launched NCAA.com, a new Web site that will become the online home of the NCAA. The site will offer news and columns on men's and women's sports across all divisions, and it also will allow users to view all NCAA championships on a live or on-demand basis. NCAA.com replaces NCAASports.com as the organization's official Web site (CBS Sports).
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