SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
August 16, 2005
Print This Issue


 
MOST VIEWED STORIES
  1. NFL Not Happy With Vegas Cameo In Kia Ad
  2. Media Notes
  3. NCAA Loses Motion To Dismiss O'Bannon Suit
  4. Hicks Loaned $85M To HSG To Help With Debt
  5. Focus On The Family Ad Draws Traffic Jump
View the top 20 stories
 
Recent Issues
Facilities & Venues

Pats’ Practice Facility To Be Named For Cancer Institute

The Patriots’ practice facility at Gillette Stadium has been named the Dana-Farber Field House, after Boston philanthropist Jack Blais bought the naming rights and donated them to the Dana-Farber Cancer Institute. Blais’ uncle was cured of cancer by Dana-Farber after another hospital diagnosed him as terminally ill (Dana-Farber). In Boston, Sasha Talcott reports Blais put up more than $15M for the ten-year deal. Patriots Owner Bob Kraft said that the team “could have struck a more lucrative sponsorship deal if they sold naming rights to a corporation.” Kraft: “It wasn’t about going after the last dollar here. This is an opportunity to connect a couple of things we really loved. The branding became more important than the financial return.” Execs said that the deal “will give Dana-Farber much-needed national visibility,” as the institute is well-known in New England but “less known across the country.” The institute will be allowed to use Gillette Stadium for events, and can use tickets for patients “and to court potential donors.” Dana-Farber also receives tailgate passes and travel with the team (BOSTON GLOBE, 8/16).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Packers Raising Ticket Prices Next Season
January 25, 2010 : SportsBusiness Daily

Belichick Blasts Reliant Stadium Field
January 5, 2010 : SportsBusiness Daily

Belichick Rips Casserly For Brady Report
January 5, 2010 : SportsBusiness Daily

Feds Concerned Over Gillette Footbridge
December 8, 2009 : SportsBusiness Daily

Massachusetts Pulls Gillette Bridge Funds
December 7, 2009 : SportsBusiness Daily

Focus On The Family Ad Draws Traffic Jump
February 9, 2010 : SportsBusiness Daily

Super Bowl XLIV Sets TV Viewership Record
February 9, 2010 : SportsBusiness Daily

South Florida Pleased With Super Bowl XLIV
February 9, 2010 : SportsBusiness Daily

NFL Not Happy With Vegas Cameo In Kia Ad
February 9, 2010 : SportsBusiness Daily

Letterman, Leno Talk About Making SB Spot
February 9, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Industrialists

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.