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May 8, 2008
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Jerry Jones Thinks HBO Series Will Help Cowboys Perform Better

Cowboys Owner Feels HBO Series Will
Help Team Perform Better In Training Camp
HBO yesterday formally announced plans to feature the Cowboys' training camp on the net's fourth installment of the "Hard Knocks" series, and Cowboys Owner Jerry Jones said that "having numerous cameras around training camp, with the addition of fans coming to practices, will help the team perform at a high level," according to Calvin Watkins of the DALLAS MORNING NEWS. NFL Films President Steve Sabol said of choosing the Cowboys, "It was our first choice, plus they're a Super Bowl contender. I wouldn't be doing my job if I didn't consider them." The Cowboys in '02 appeared on "Hard Knocks" and proceeded to compile a 5-11 record. Then coach Dave Campo was fired after that season, but Jones "dismissed any correlation between the show and the Cowboys' poor record" (DALLAS MORNING NEWS, 5/8). In Ft. Worth, Ray Buck reports HBO will use "seven robotic cameras with zoom capabilities," and "at least four film crews will shoot each day." A total of 30 producers and editors have been assigned to the project. Jones said of the '02 "Hard Knocks" installment, "Zero times I reviewed or cut anything" (FT. WORTH STAR-TELEGRAM, 5/8). ESPN's Michael Wilbon said of the show featuring the Cowboys, "A whole lot of people are curious about what's going to happen with the Cowboys every year. Yes, it's a good idea" ("PTI," ESPN, 5/6).

WHO'S IN CONTROL? HBO Sports President Ross Greenburg said of the net's coverage, "If we're in the position of actually recording and breaking a news story, we'll have an interesting situation within the offices of NFL Films, HBO and the [Cowboys]." Greeburg said the possibility of cameras being able to "capture a player doing something illegal or to get himself into trouble would be rare." However, if there is "some kind of a controversy surrounding one of the Cowboys players off the field, we will have cameras here recording the reaction within the Cowboy organization." Greenburg said most editorial decisions will "have to do with keeping from compromising the Cowboys' position from a competitive standpoint." Greenburg said Sabol "knows we have to shut off the camera and not go in, if Jerry's sitting there and trying to make a deal with another football team" (DALLASNEWS.com, 5/7).

A PUBLIC AFFAIR: When asked if singer Jessica Simpson, the girlfriend of Cowboys QB Tony Romo, would be "prominently featured" in the series, Greenburg said, "This is not the E Television Network. This is HBO and HBO Sports. We're doing it for the avid football fan that used to watch Inside the NFL." Sabol added Simpson would not be a major part of the show "unless she's out there running 7-on-7 drills." But in Dallas, Tim MacMahon wonders, "Didn't Chiefs QB Brodie Croyle's beautiful wife get a bunch of air time last summer?" (DALLASNEWS.com, 5/7).


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