SBJ In-Depth: Sponsorship: The Cost of Doing Business

For companies looking to build their brands, it’s no secret that sports offers a well-traveled avenue for reaching consumers. Many companies see the millions they spend on sports sponsorship as simply the cost of doing business, but that doesn’t prevent them from continually looking for the best ways to allocate their dollars. We’ll look at some of the latest ways companies are structuring their sponsorships and how marketers are trying to stand out in this crowded marketplace.  Publishing Date: Sept. 15 Ad Close: Sept. 1 Materials Close: Sept. 3.  Published during week of the 6th Annual Relay Worldwide / Street & Smith’s Sports Group Sports Sponsorship Symposium.

For information on advertising contact National Advertising Director, Julie Tuttle at 212.500.0711 or jtuttle@sportsbusinessjournal.com.

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