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SportsBusiness Daily Seeks Staff Writer
SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, NC, headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Strong editing and copy-editing skills needed, as well as the ability to work very well under the pressure of a deadline. Computer and Internet skills also required. Interested candidates should provide resume and writing samples to jobs@sportsbusinessdaily.com or fax to (704) 973-1501.
SBJ In-Depth: Sponsorship: Measurement/Return Analysis
One of the biggest challenges for sponsors is measuring and analyzing return on investment and return on objectives. It's the search for the Holy Grail.
Today, many sponsors have developed their own proprietary software that they have fine-tuned over the years to help them gauge success, in addition to the number of other effective tools on the market. We will highlight some of the new approaches sponsors are taking to study their sponsorships, what are the new measurement tools, how sponsors are tracking their spending and, most importantly, whether their investments are paying off. Publishing Date: Jan. 14 Ad Close: Dec. 31 Materials Close: Jan. 2. For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com
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