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SBJ In-Depth – The Athlete Issue

SportsBusiness Journal examines the continuing problem of athlete behavior and its effects on business. We’ll survey consumers to see how much athlete behavior matters to them in their decision to follow a sport and a team, and we’ll look at how athlete behavior influences spending decisions by sponsors. We’ll also look at how teams are scouting talent and how much effort they put into screening players. Finally, we’ll address the question of whether character counts or matters little in moving the needle in sports business? Publishing Date: Sept. 17 Ad Close: Sept. 4 Materials Close: Sept. 5 ­ For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com

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