Yankee Doodle Dandy
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Yankees Celebrate After
Winning World Series |
The Big Apple is preparing for its
first World Series parade in nine years after the Yankees beat the Phillies 7-3 last night to win the franchise’s 27th championship. Fox earns a
15.5 overnight Nielsen rating for the broadcast, up 40% from the Phillies’ title-clincher last year. The Yanks’ win puts a wrap on a playoff season that saw a precipitous rebound in viewer interest after several years of waning television audiences. Bud Selig, buoyed in part by the October (and November) ratings increases, describes this fall as a “tremendous postseason” that
capped MLB’s “greatest” season. Looking ahead, Selig is not worried the Yankees’ title could revive the noticeable on-field difference between big- and small-market teams. Meanwhile, the prevailing sentiment immediately after the game is that this
title is for George Steinbrenner, the ailing Owner of the team since ’73.
Life In The Fast Lane
Izod paying $6-7M annual rights fee for new IndyCar Series title sponsorship, which could help IRL turn a profit for the first time.
That's The Cable Talking
ESPN indicates serious interest in March Madness rights should NCAA end deal with CBS.
Letting The Air Out
adidas drops UCF after school follows through and allows Marcus Jordan to wear Nike shoes.
Junior Mint
Danica's longtime NASCAR flirtation reportedly set to end with JR Motorsports partnership.
A Bit Of History Repeating
Organization that helped Jacksonville land Jaguars in the '90s is coming full circle to help the city keep the struggling franchise.
You Wynn Some, You Lose Some
Las Vegas developer drops out of Aqueduct racino bidding, leaving five firms in competition.
Blue Man Group
WAC hires PR firm to help undefeated Boise State push for a spot in the BCS.
Layoffs At Time
Publishing company's massive layoffs hitting Sports Illustrated particularly hard.
