English Channel

The NFL hits London this weekend, another push in Roger Goodell’s focused efforts to grow the game internationally. Reports from the U.K. suggest an NFL franchise "could be based in London within the next six years," if the Int'l Series games at Wembley Stadium "continue to flourish.” Patriots Owner Robert Kraft Friday in London predicts a team in England within 10 years, saying, “I really believe it’d be the right thing to do sometime in the next decade.” For the immediate next steps, it looks as though the league is close to bringing two regular-season games to Britain next season. NFL CMO Mark Waller talks about the league’s focus, saying besides more games, “What we are talking about now is rather than have different teams go over every season, should we focus on specific teams going every year so we build local passion for specific teams? Look at the Toronto model with the Bills as an example. That's the next stage for us.”

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