Delta To Have MSG Signage As Part Of New Deal

Delta has long been one of the top sports marketers, and the Atlanta-based airline is making sure it stays in that position with its latest multimillion-dollar deal. Delta signs a long-term deal as the first signature-level sponsor of Madison Square Garden. The sponsorship includes various areas of activation around MSG-owned sports franchises, including courtside signage at Knicks games, dasherboards at Rangers games and TV, radio and digital inventory. The agreement also spans into other non-sports venues, including Radio City Music Hall and the Beacon Theatre. The MSG sponsorship is further evidence that the airline is serious about making the Big Apple one of its major hub cities.

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