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Marketing and Sponsorship

V8 Supercars Championship Signs Truck Brand Hino As Major Partner

Australian truck brand Hino has taken a major partnership position with the V8 Supercars Championship. Hino will take a prominent position throughout the next three seasons as the official light and medium duty truck and bus sponsor. The newly named "Hino Hub" (previously known as the Tech Centre) will provide regular race information and statistical updates throughout the Network Ten free-to-air and Foxtel TV broadcasts of the V8 Supercars Championship. Hino will have high-profile signage at the major events, as well as participating in a number of at-event activities such as safety car rides and pre-race grid-walk programs designed to introduce new commercial fans to the sport (V8 Supercars). 

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