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NBC Averaging 17.6 After Games' Second-Lowest Night

NBC earned a 16.7/28 national rating and averaged 27.7 million viewers for Wednesday night's prime-time coverage, marking the network's second-lowest-rated night during the Beijing Games thus far.

Through Wednesday night, NBC is averaging a 17.6/30 national rating for six prime-time Olympic telecasts, up 12.1 percent from a 15.7/27 (26.2 million viewers) for the same period at the 2004 Athens Games. This marks the best prime-time rating through the first six nights of a non-U.S. Summer Olympics since an 18.3/34 for the 1992 Barcelona Games.

Meanwhile, the TAMi for Tuesday night’s coverage totaled 105 million across the four Olympic platforms.

Posted by: Staff / August 15, 2008 / 9:46 AM / Print Article
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