Gold
Johnson & Johnson
J&J gets the gold for two reasons. First, in the wake of the tragic stabbing of Todd and Barbara Bachman over the weekend, the company provided a physician to the family. Yesterday, the Bachman's daughter and son-in-law, the U.S. men's volleyball coach, issued a statement thanking the company.

The second reason is because of the sponsor's Olympic showcase on the Green.
The exhibit centers on the theme of a "Caring World," highlighting J&J's contributions to health and culminating with three of China's 2,000-year-old Terracotta Warriors.

U.S. gold-medalist Jason Lezak

Silver
Jason Lezak
The 32-year-old anchor of the amazing U.S. men's 400-meter freestyle relay team is already getting calls from interested companies, according to his agent, PMG's Evan Morgenstein, and Lezak's Web site momentarily crashed after Monday's race due to all of the traffic on it.

Bronze
Sponsors going green in Beijing
Almost every sponsor showcase on the ground in Beijing emphasizes the respective company's "Green" efforts, such as Samsung's biodegradable phones. But all of this messaging seems a little hypocritical considering sponsors will raze the monstrous exhibits they've built after the Paralympics in September. That's hardly the tack of a conservationist.

Tin
Olympic family attendance
Attendance in special sections for Olympic family has been soft at numerous events, making empty seats visible on TV. This was a problem in Athens and continues to be a problem in Beijing, where events are sold out. Perhaps the IOC and its sponsors should consider adding a secondary ticket supplier so that it can easily unload those tickets to interested fans frustrated that these Games are "sold out."