U.S. sprinter Tyson Gay will make his Olympic debut this weekend in the highly anticipated 100 meters in Beijing. An injury suffered July 5 at the U.S. Olympic trials in Eugene, Ore., prohibited Gay from qualifying for the 200 meters, but his agent, Global Athletics’ Mark Wetmore, said missing out on the 200 will not affect the sprinter's sponsorships. 

Gay is featured on the cover of Sega's “Beijing 2008” video game, and Wetmore said that Gay's deal with Sega and his agreement with McDonald’s are among the sponsorships Gay signed for “personal reasons and personal satisfaction.” 

Alltel also signed Gay to an endorsement deal in May, allowing the company to incorporate his likeness in marketing initiatives and mobile content such as ring tones. In addition, Wetmore said Gay in March shot a TV spot for watch company Omega in the Athens Olympic Stadium.

The chart below lists all of Gay’s endorsement deals. 

Gay makes his Beijing Olympic debut Saturday.

The most intriguing ad campaign featuring Gay that will run during the Olympics is with Adidas. Wetmore said Gay's Adidas uniform in the ad is a replica of the one Jesse Owens wore in the 1930s.

"The parallels between Tyson and Jesse Owens and Adidas is really trying to point out that they're both humble guys, not as big as some sluggers, soft-spoken," Wetmore said. "Their running styles aren’t similar, but the quickness of Tyson is very reminiscent of the way Jesse Owens ran, and they both wore or are wearing Adidas. Adidas has something really nice there.”

Wetmore believes endorsement deals will be “better and longer if things go well in Beijing.” Either way, Wetmore expects Gay’s popularity to continue and remain constant once the Games are complete.

“He’s not a flash in the pan," Wetmore said. "He’s a guy who does things right. He’s in the sport for the long term, and so are his sponsors. The Olympics are just the beginning for him.”