Gold
Dara Torres
The swimmer got out of the marketing gate early, signing a multimillion-dollar deal for two books that will be released in 2009 and 2011.

Silver
The Beijing Sky
The AP reported Sunday that blue skies have taken the place of smog in Beijing. With four days to go and counting, it's been a much needed morale boost for the city.

Bronze
U.S. Olympic Hall of Fame
After reviving its hall of fame in 2004, the USOC got the 2008 induction ceremony broadcast on NBC for the first time on the Sunday before the Olympics.

Tin
International Olympic Committee
The IOC misled the media regarding how free its access to Web sites would be during the Games. The whole thing backfired last week when the IOC and the Beijing Olympic Organizing Committee came under fire after media couldn't access.

Jacques Rogge

GE can point to roughly $700 million in China-related sales thanks to its sponsorship of the Beijing Olympics, according to Peter Foss, the company’s president of Olympic sponsorship and corporate sales.

Foss made the comments during the first TOP-sponsor shindig of the Beijing Games, in which GE held a grand opening of its two-story, 16,500-square-foot GE Imagination Center on Monday.    Read More  >

Peter Foss, president of Olympic sponsorship and corporate sales for GE, spent a few minutes talking with SportsBusiness Journal correspondent Jay Weiner on Monday during the grand opening of the GE Imagination Center in Beijing.

Foss discussed the purpose of the center, GE's role in China and the benefits of having an office next door to Dick Ebersol.    Read More  >

Paul Hamm

Even though U.S. gymnast Paul Hamm pulled out of the Beijing Games last week, he hasn’t been forgotten by his key sponsors. Visa has developed a 30-second spot and a Web film starring Hamm, and he’s also a key part of the TOP sponsor’s “Go World” Web presentation.

All commercial spots are expected to run as planned online; apparently they weren’t definitely set for over-the-air TV. And Visa’s “Go World” video won’t be altered, either.    Read More  >