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Olympic Ratings

NBC's Prime-Time Ratings From Beijing
 

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Sbj Olympic Archives

Complete coverage from one year out to being on the ground in Beijing!

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  • OUTSIDE THE RINGS

    Ready for my first Olympic-sized assignment

     
    It started, like most jobs do, with a phone call.

    I was sitting in my car in a Long Island parking lot nearly two summers ago sweating and waiting for my phone to ring. My internship at Newsday was nearly over, and I was expecting a call from SportsBusiness Journal’s executive editor about an opening at the magazine. I didn’t know what to expect but was hoping for an offer.

    “We want you to cover hockey and soccer and probably action sports, but I really want your focus to be on the Olympics,” SBJ’s Abe Madkour said. “We’ll probably want you to go to China.”    Read More  >

    Posted by: Tripp Mickle / July 29, 2008 / 5:59 PM / Print Article
  • Catching Up With Jim Scherr, CEO of the USOC

     
    Since being named the interim CEO of the U.S. Olympic Committee in 2003, Jim Scherr has been credited with bringing stability to the organization. He’s been at the helm during a massive transformation that saw the organization reshape its board, cut staff from 600 employees to 284 and more strategically funnel money to national governing bodies. He sat down with SportsBusiness Journal writer Tripp Mickle prior to the Beijing Olympics to discuss the state and future of the USOC.    Read More  >

    Posted by: Tripp Mickle / July 29, 2008 / 3:44 PM / Print Article
  • Lynch Thinks Visa Will Stick With Games

    Michael Lynch eats big breakfasts — eggs over easy, English muffin, pancakes. But then, the head of Visa’s global partnership marketing is used to having lots on his plate. He’s managing Visa’s Olympics TOP sponsorship, which is now being activated in 66 countries, including the United States. There’s also Visa’s long-term relationship with the NFL. And the financial services giant is sponsoring its first FIFA World Cup in 2010 in South Africa.    Read More  >

    Posted by: Jay Weiner / July 29, 2008 / 10:58 AM / Print Article
  • Peter Carlisle: Octagon's King of the Rings

     
    Peter Carlisle must laugh at night. He must smile as he replays the exchange six years ago, the time he tried to pass on a chance at history.

    “I can’t.”

    That was Carlisle’s response to Bob Bowman, a swim coach at a club in Baltimore. Bowman had called Carlisle looking to interview agents for a 16-year-old swimmer named Michael Phelps.    Read More  >

    Posted by: Tripp Mickle / July 29, 2008 / 10:49 AM / Print Article
Medal Stand



See Why London and USA Track & Field Couldn't Keep Pace With Jerry Colangelo And Bob Costas.

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