ABC Posts 12.2/21 Overnight Nielsen Rating For “MNF”
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ABC’s “MNF” Sees 13% Ratings Increase
Over Last Year’s Comparable Game |
ABC earned a 12.2/21 overnight Nielsen rating for Ravens-Steelers “MNF” last night,
up 13.0% from a 10.8/16 for the comparable Dolphins-Jets last season. Ravens-Steelers
earned a 20.8 in Baltimore and a 49.8 in Pittsburgh (THE DAILY). “MNF”
began with a taped segment featuring Ravens LB Ray Lewis sitting in the Ravens
locker room talking with animated cast members from Walt Disney Pictures’ “Chicken
Little.” The Chicken Little character delivered the signature line at the end
of the segment, “Are you ready for some football?” (“MNF,” ABC, 10/31).
SUPER DECISION: ABC will air a special episode of “Grey’s Anatomy” after
its February 5 broadcast of Super Bowl XL. The HOLLYWOOD REPORTER’s Cynthia Littleton
notes ABC following its ’03 Super Bowl broadcast also picked a “Sunday sophomore
drama with a female lead to run in the coveted post-Super Bowl slot,” showing
an episode of “Alias,” which “stumbled in the ratings after a late EST start”
(HOLLYWOOD REPORTER, 11/1).
CHANGING CHANNELS: In DC, Jen Haberkorn reports WJLA-ABC this Sunday night
will move the Eagles-Redskins game to sister station WDCA-UPN in order to air
its regular lineup, which includes “Desperate Housewives” and “Grey’s Anatomy.”
WJLA spokesperson Kathy McGriff: “We have a wildly successful prime-time lineup
now. We want to continue to make that available to our audience while they still
have the ability — through cable or satellite — to access the Redskins
game.” Haberkorn notes WJLA in October ’04 aired the Redskins instead of its regular
Sunday night programming and “faced a backlash ... so strong that it overloaded
the station’s phone system” (WASHINGTON TIMES, 11/1).
WORKING OVERTIME: NFL Dir of Corporate Communications Brian McCarthy said
that the league “plans to ‘crack down’ on Fox extending its NFL postgame show
to [8:00pm ET], starting next season.” McCarthy: “We’ll be closely examining and
most likely tightening up what networks can and cannot do” (Andy
Bernstein, SPORTSBUSINESS JOURNAL, 10/31 issue).
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