SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More

Monday
October 3, 2005
Print This Issue

Grand Slam Deal: Denny’s Remains Title Sponsor Of PBA Tour

Denny’s and the PBA have agreed to a three-year, multimillion-dollar deal, making the restaurant chain the title sponsor of the PBA Tour through at least the conclusion of the ‘07-08 season. A new Denny’s PBA Tour logo will be unveiled. Denny’s will receive advertising on the PBA’s ESPN telecasts, as well as a presence at 2,200 Strike Ten bowling centers. Denny’s will also distribute 10 million free bowling passes each year as part of its promotional efforts. The chain will retain title sponsorship of the ’06 PBA Denny’s World Championship in March in Indianapolis, and will also sponsor six bowlers in the ’05-06 PBA Sponsor Competition (Denny’s).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company	Related Stories By Sport
PBA, Jackson Hewitt Partner For Promo January 10, 2006 : SportsBusiness Daily PBA Looking To Pick Up Title Sponsors August 15, 2005 : SportsBusiness Daily PBA Tabs New Sales Agency October 10, 2001 : SportsBusiness Daily PBA Fans Critical Of Debut October 2, 2001 : SportsBusiness Daily PBA Debut Panned In Orlando September 27, 2001 : SportsBusiness Daily

ALSO IN THIS SECTION

Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.