Wheels & Deals: Sunoco Ready With Two New Ads Around Chase
BRANDWEEK’s Barry Janoff reports Sunoco is set to break two national 30-second
TV spots, via SFGT, Philadelphia, around its NASCAR sponsorship. While the ads
“do not address economics [of rising gasoline prices], they do seek to put Sunoco
in a consumer-friendly position.” The first, “Take Jimmie Johnson to Work,” breaks
this week on TNT and in October on NBC, while “Take Kevin Harvick on Vacation”
breaks next month (BRANDWEEK, 9/12 issue).
VOTE KILGORE: The Virginia gubernatorial campaign of Republican candidate
Jerry Kilgore is sponsoring team Owner Hermie Sadler’s No. 92 Chevrolet at the
NASCAR Nextel Cup Series Subway 500 on October 23 at Martinsville Speedway. While
the campaign logo has appeared on two other Nextel Cup cars this season, this
marks the first time it will serve as primary sponsor (Kilgore for Governor).
Kilgore’s campaign officials said that “about half of the approximate cost of
the $200,000 of running the car would be picked up by the campaign,” while Sadler
would pay the rest as an “in-kind contribution” to Kilgore (WASHINGTON TIMES,
9/12).
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Dollar General Drops Primary
Sponsorship Of Randy LaJoie Car |
SPONSOR WANTED: Frank Cicci Racing is seeking new sponsorship for Randy
LaJoie’s No. 34 Chevrolet for the ’06 NASCAR Busch Series season after primary
sponsor Dollar General Corp. did not renew its deal. Pro Football HOFer and Frank
Cicci Racing partner Jim Kelly will continue his role with the team next season
(Frank Cicci Racing).
NOT HARD TO FIND: Roush Racing President Geoff Smith said that the team
has secured a full-time sponsor to replace Viagra next season on the No. 6 Ford
of Mark Martin (ST. PETERSBURG TIMES, 9/12). Martin previously announced
he would retire at the end of the season, but said last week that he will drive
for Roush for another year (THE DAILY).
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