Ban On F1 Tobacco Advertising In EU Countries Takes Effect
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Ferrari One Of Three F1 Teams Vowing
To Defy Tobacco Sponsorship Ban
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The European Union (EU) ban on tobacco advertising took effect at midnight last
night, but F1 teams Ferrari (Marlboro), Renault (Mild Seven) and BAR (British
American Tobacco) said that they intend to “defy the ban and carry logos in EU
countries,” according to David Tremayne of the London INDEPENDENT. However, McLaren
split with primary sponsor West cigarettes and revealed Johnnie Walker whisky
in its place. EU Secretary of State for Health Patricia Hewitt has informed FIA
President Max Mosley that “until a pending case before the European Court of Justice
on the EU tobacco advertising directive is resolved, the European Commission is
unwilling to give guidance to member states.” Tremayne notes F1 “appears to have
been given clearance to broadcast races from non-EU countries in which tobacco
logos appear on cars without risk of prosecution” (London INDEPENDENT, 8/1).
In London, Matthew Pryor writes the issue of “subliminal branding threatens to
rumble on,” as Ferrari is expected to continue using the red, white and black
branding of Marlboro. A statement from the EU said the use of colors, shapes and
fonts associated with tobacco logos “is something that the Commission and the
Member State authorities will need to examine” (LONDON TIMES, 8/1).
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