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Wednesday
July 27, 2005
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The Back of the Book

ABC's WNBA Ratings Down 12.5% From Same Point Last Year

The following presents ABC’s WNBA ratings through four telecasts, with comparable previous years. Also provided are ratings and comparisons for various demographics (THE DAILY).

ABC'S WNBA RATINGS-TO-DATE
YEAR
 TELECASTS RAT/SHR %+/-
'05
4
0.7/2
-12.5%
'04
4
0.8/2
14.3%
'03
4
0.7/2
—

ABC'S WNBA DEMOGRAPHIC RATINGS-TO-DATE
DEMO
'05
'04
%+/-
'03
%+/- ('05-03)
M18-34
0.2
0.3
-33.3
0.3
-33.3
M18-49
0.3
0.4
-25.0
0.3
0.0
A18-34
0.2
0.3
-33.3
0.3
-33.3
A18-49
0.3
0.4
-25.0
0.3
0.0
A25-54
0.3
0.4
-25.0
0.3
0.0


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