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Wednesday
July 27, 2005
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Marketplace Round-Up

Tag Heuer Inks Endorsement Deal
With Chinese America’s Cup Entry

Tag Heuer has inked a sponsorship deal with Team China, China’s first-ever challenger for the America’s Cup in ’07. Team China will wear the new Tag Heuer Aquaracer Calibre S chronograph, and the company will also provide team members with sunglasses from its Sports Vision collection (Tag Heuer)....The CFL has signed a two-year national sponsorship deal with Canada-based Reckitt Benckiser, and its Frank’s RedHot hot sauce brand. Frank’s will be the official hot sauce of the CFL (CFL)....In N.Y., Mitch Abramson profiles junior welterweight boxer and Brooklyn native Paul Malignaggi. Lou DiBella, Malignanni’s promoter, has encouraged Malignaggi to “diversify his talents.” The boxer has modeled clothes for magazines such as Esquire and Details; acted in the HBO film “Undefeated,” starring John Leguizamo; and “fought often on” TV. DiBella “even tried to get Malignaggi and his friends their own reality TV show” (N.Y. TIMES, 7/27).

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