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Wednesday
July 27, 2005
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Sponsorships, Advertising & Marketing

Indy 500 Winner Inks Second Endorsement Deal In Same Week

Wheldon Expanding Partnership
With Indianapolis Hospitals
By Scott Warfield, Staff Writer, SportsBusiness Journal

Dan Wheldon, winner of this year’s Indianapolis 500 and current points leader in the IRL, has signed an endorsement deal with Indianapolis-based St. Vincent Hospitals. Terms of the one-year deal were not released. As part of the deal, Wheldon will be featured in a central Indiana-based marketing campaign consisting of media buys on TV and radio and in print. Wheldon also will have a presence in company brochures and Web sites. Wheldon established a working deal with St. Vincent through a minor partnership with St. Vincent Sports Performance Center that dates back to ‘02. Wheldon, who is represented by Mickey Ryan of Denver-based CSS Stellar Management, also signed a one-year endorsement deal with Blue Collar Ethic Clothing last week.

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