Tuning In: Top Sports-Radio Ad Spenders
The following details ad spending from January-February ’05 for sports-only radio
stations, according to Nielsen Monitor-Plus data. All pre-recorded advertising
30 seconds or longer was tracked on stations with an average Arbitron rating of
2.0 or better. Nielsen-Monitor Plus recently began tracking local radio ad spending
in 26 of the largest U.S. media markets (Nielsen Monitor-Plus).
|
SPORTS-ONLY RADIO AD SPENDING
|
|
RANK
|
COMPANY
|
SPENDING
|
| 1 |
Verizon Communications |
$958,936
|
| 2 |
SBC Communications |
$777,904
|
| 3 |
Walt Disney |
$543,224
|
| 4 |
McDonald's |
$528,168
|
| 5 |
Berkshire Hathaway^ |
$514,276
|
| 6 |
Toyota |
$497,241
|
| 7 |
U.S. Government |
$454,811
|
| 8 |
General Motors |
$441,486
|
| 9 |
Home Depot |
$440,710
|
| 10 |
Intuit |
$434,781
|
| 11 |
Time Warner |
$428,213
|
| 12 |
DaimlerChrysler |
$336,699
|
| 13 |
General Electric |
$336,315
|
| 14 |
IAC/Interactive^^ |
$331,310
|
| 15 |
Ford |
$329,596
|
| 16 |
National Amusements^^^ |
$315,102
|
| 17 |
Comcast |
$268,928
|
| 18 |
AutoZone |
$254,040
|
| 19 |
RadioShack |
$242,771
|
| 20 |
Nissan |
$241,845
|
| |
TOP 20 TOTAL |
$8,676,356
|
NOTES: ^ = Berkshire Hathaway comprises 40 subsidiaries, including Geico.
^^ = IAC/Interactive Corp. features 27 companies, including Expedia.com, Hotels.com
and LendingTree. ^^^ = National Amusements controls about 71% of Viacom, which
owns CBS and UPN, and operates approximately 1,425 movie screens worldwide.
|
