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Friday
April 15, 2005
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The Back of the Book

Turnkey Sports Poll Tracks Women’s Sports Properties

The following Turnkey Sports Poll commissioned in March ’05 addresses women’s sports properties, athletes and the health of the industry overall. The Turnkey Sports panel is currently composed of 400-plus senior-level sports industry execs spanning all professional and intercollegiate sports. For more information on Turnkey Sports, visit www.turnkeysports.com (Turnkey Sports).

MARCH '05 TURNKEY SPORTS POLL QUESTIONS
WHICH WOMEN'S SPORT PROPERTY DO YOU THINK WILL ENJOY THE MOST SUCCESS DURING THE NEXT FIVE YEARS?
College Basketball
33.05%
LPGA
25.42%
Extreme Sports
16.53%
WTA
11.44%
WNBA
7.63%
Other
4.66%
No Response
1.27%
WHICH FEMALE SPORTS ATHLETE WILL HAVE THE BIGGEST IMPACT ON THE SPORTS INDUSTRY OVER THE NEXT FIVE YEARS?
Michelle Wie
55.51%
Maria Sharapova
20.34%
Other
10.17%
Diana Taurasi
6.36%
No Response
5.93%
Abby Wambach
1.69%
HOW WOULD YOU DESCRIBE THE HEALTH OF WOMEN'S SPORTS TODAY COMPARED WITH FIVE YEARS AGO?
Much stronger
16.10%
Somewhat stronger
50.42%
About the same
21.19%
Somewhat weaker
11.02%
Much weaker
0.42%
No Response
0.85%


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