Ad Monitor: Verizon Leads NBA All-Star Game Advertisers

The following chart presents the national advertisers on TNT’s broadcast of the NBA All-Star Game. The feed monitored was from Charlotte’s Time Warner Cable, and the data does not include regional ads. The data below includes TNT’s pre-game, game and post-game coverage. The advertisers are listed in terms of total ad time. ^ = NBA sponsor.

NOTES: Coors Brewing promoted Coors Light; Miller Brewing promoted Miller Lite; and A-B promoted Bud Light. Sony promoted its PlayStation 2 console and “Grand Turismo 4” video game. The NBA advertised the WNBA and its “Read to Achieve” program. Coca-Cola promoted its Sprite brand. Organon advertised its NuvaRing drug. DirecTV promoted a WWE PPV event. YUM! Brands promoted its KFC restaurant. Movie studios promoted the following theatrical releases: MGM — “Be Cool”; 20th Century Fox — “Robots”; Paramount — “Sahara”; and Disney — “The Pacifier.”

BROUGHT TO YOU BY: The following sponsored elements ran during the broadcast: “NBA All-Star Tip-Off presented by Nokia”; “Ford Flashback”; “Verizon Wireless Halftime Report”; “Jeep Game Summary”; and “Steve Wonders? Brought to you by Bud Light.” The hi-def broadcast was sponsored by the U.S. Air Force, and fans could vote for the game MVP on their Verizon phones.

PROMOS: TNT also aired the following TNT promos, with their frequency listed parenthetically: “Law & Order” (5), “Gladiator” (4), “Into the West” (3), “NBA on TNT” (2), “Without a Trace” (2), “Goldmember” (1) and “The Closer” (1). The broadcast also aired promos for the “NBA on ESPN” (2), the “NBA on NBA TV” (2) and SI.com (1).

Print This Article