Homeward Bound: Tom George To Rejoin Octagon
By Terry Lefton, Editor-at-Large,
The Sports Business Daily
Longtime sports marketer TOM GEORGE is returning to
his roots at Octagon. He will rejoin the sports marketing agency in mid-February
as a senior exec in athlete marketing under Octagon Worldwide President of Athletes
& Personalities PHIL DE PICCIOTTO with a yet-to-be determined title.
De Picciotto said of George, “There are a lot that try, but few that excel in
the marketing of athletes, so we're happy to have him back.” George rejoins
the agency for which he worked from ‘83-‘01, when it was known as Advantage
International (later Octagon) and where he orchestrated marketing campaigns
for athletes such as GRANT HILL, DAVID ROBINSON, ANNA KOURNIKOVA
and MICHAEL CHANG. George left Octagon in late ‘01 for a 20-month stint
as AD at American Univ. He has worked for Raleigh, North Carolina-based OnSport
since October ‘03, as the sponsorship consultancy experimented with athlete
marketing, before deciding to stick with its core business. George: "This has
the right feel. I'll be empowered by the properties I'll be representing [which
will include JEANETTE LEE, BILL COWHER and STEVE YZERMAN],
and obviously it's a place and a space I'm comfortable with” (THE DAILY).
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