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Sports Media
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Final Nielsen Ratings From Weekend Sports Events
The following lists final Nielsen ratings from weekend
sports events (THE DAILY).
| EVENT |
DATE |
NET |
TIME |
RAT/SHR |
| "NBA Game Time" |
1/8 |
ABC |
1:00-1:30pm |
1.3/3 |
| NBA Basketball: (regional) |
1/8 |
ABC |
1:30-4:00pm |
2.0/5 |
| NFL NFC Wild Card Playoff: Rams-Seahawks |
1/8 |
ABC |
4:30-8:00pm |
14.6/29 |
| NFL AFC Wild Card Playoff: Jets-Chargers |
1/8 |
ABC |
8:00-12:00pm |
16.0/28 |
| NCAA Women's Basketball: (regional) |
1/8 |
CBS |
12:00-2:00pm |
0.9/2 |
| NCAA Women's Basketball: Tenn-UConn |
1/8 |
CBS |
2:00-4:00pm |
1.3/3 |
| NCAA Basketball: (regional) |
1/8 |
CBS |
4:00-6:00pm |
1.5/3 |
| NFL Under The Helmet |
1/8 |
Fox |
12:00-12:30pm |
1.1/3 |
| The Purina Incredible Dog Challenge |
1/8 |
NBC |
3:00-4:30pm |
2.2/5 |
| Stars On Ice |
1/8 |
NBC |
4:30-6:00pm |
2.2/5 |
| "NFL Today" |
1/9 |
CBS |
12:00-1:00pm |
4.3/11 |
| NFL AFC Wild Card Playoff: Broncos-Colts |
1/9 |
CBS |
1:00-4:45pm |
16.3/35 |
| NCAA Basketball: Kansas-Kentucky |
1/9 |
CBS |
4:30-6:30pm |
3.6/7 |
| "NFL Sunday" |
1/9 |
Fox |
4:00-4:45pm |
7.1/14 |
| NFL NFC Wild Card Playoff: Vikings-Packers |
1/9 |
Fox |
4:45-8:00pm |
18.4/39 |
| Skating Special |
1/9 |
NBC |
4:00-6:00pm |
1.8/3 |
| EVENT |
DATE |
NET |
U.S.
AREA |
COV
AREA |
SHR |
000s |
| Insight Bowl: Oregon St.-Notre Dame |
12/28 |
ESPN |
2.3 |
2.9 |
6 |
2567 |
| Independence Bowl: Miami (Ohio)-Iowa St. |
12/28 |
ESPN |
2.3 |
2.8 |
5 |
2490 |
| Alamo Bowl: Ohio St.-Oklahoma St. |
12/29 |
ESPN |
3.5 |
4.2 |
7 |
3786 |
| Holiday Bowl: Texas Tech-Cal |
12/30 |
ESPN |
3.2 |
4 |
7 |
3545 |
| Peach Bowl: Florida-Miami |
12/31 |
ESPN |
4.1 |
5 |
10 |
4480 |
| Liberty Bowl: Louisville-Boise St. |
12/31 |
ESPN |
3.7 |
4.6 |
9 |
4065 |
| Music City Bowl: Alabama-Minnesota |
12/31 |
ESPN |
2.6 |
3.1 |
8 |
2797 |
| Outback Bowl: Georgia-Wisconsin |
1/1 |
ESPN |
2.9 |
3.6 |
7 |
3173 |
| NFL Regular Season: Cowboys-Giants |
1/2 |
ESPN |
5.9 |
7.3 |
11 |
6489 |
| NFL Primetime |
1/2 |
ESPN |
3.0 |
3.7 |
6 |
3321 |
WEEK IN REVIEW: The HOLLYWOOD REPORTER’s Nellie
Andreeva noted ABC averaged 15.9 million viewers and a
6.0/15 among adults 18-49 for the week of January 3, marking
its best week in four years with the exception of the week
of the ’03 Super Bowl (HOLLYWOOD REPORTER, 1/12).
NBA MARKETS: FSN Arizona earned a 7.9/11 for Tuesday’s
Heat-Suns game, marking the fifth time this season that the
net has posted a record-high Suns rating. The game was the
fifth-highest-rated show of any kind, including broadcast
networks, during primetime in the Phoenix market (FSN
Arizona)....Canada’s The Score drew its highest audience
ever for a Raptors game with 139,000 viewers for Kings-
Raptors on January 5 (THE DAILY).
COLLEGE HOOPS: SI’s Grant Wahl notes college basketball
ratings through January 2 are up 12% on CBS, 10% on ESPN and
25% on ESPN2, “despite a proliferation of games.” ESPN’s
Burke Magnus: “In our world double-digit growth is more than
significant. That’s a major change from one season to the
next.” CBS Sports Senior VP/Programming Mike Aresco: “We’ve
never had so many good nonconference games, like Kansas-
Kentucky and Connecticut-North Carolina (on Feb. 13),
scheduled in January and February” (SI, 1/17 issue).
MERCEDES CHAMPIONSHIPS: ESPN earned a 1.5/ (1,372,000
HHs) for last weekend’s coverage of the PGA Tour Mercedes
Championships, up 50% from a 1.0/ (894,000 HHs) in ’04.
Excluding majors, the 2.2 for the tournament’s final round
was the net’s highest-rated golf telecast since a 3.5 for
the final round of the ’00 Bell Canadian Open (ESPN). In
Canada, TSN’s four-round coverage of the Mercedes
Championships averaged 348,000 viewers, making it the most-
watched PGA Tour event ever on the network (TSN).
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