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THIS WEEK'S HEADLINES
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This week’s cover
story examines the changing road to MLB teams’ front office positions,
as clubs eye business expertise over traditional farm club ties.
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Star power like Serena Williams draws Sony Ericsson into WTA Tour
title deal. |
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WNBA negotiating
to expand to Chicago for ’06 season.
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SBJ In-Depth looks
at sponsors integrating their brands into sports arenas.
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Pepsi nearing endorsement deal with Yankees 3B Alex
Rodriguez. |
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Hoop-It-Up returns to the playground with new management,
Crestline Sports. |
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One-on-One with former Cowboys QB Roger Staubach.
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DEPARTMENTS
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The Lefton Report:
A-Rod close to joining Vladimir Guerrero with Pepsi; new sponsors
for AFL on NBC.
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A Regular
Deal : Red Sox manager Terry Francona signs Metamucil endorsement
after newspapers notice pregame ritual.
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Media
Tracker: Which CBS shows took a bite out of “Monday Night Football”
ratings, plus “MNF” season-by-season and most-searched bowls on
Lycos.
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Tube Talk:
CBS asking $900,000 for 30-second spot on NCAA men’s basketball title
game; ESPN International renews rights deal with NBA.
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Labor & Agents:
NFLPA committee votes to suspend two agents for a year in separate incidents.
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Breaking Ground:
University of Illinois resumes search for design firm to renovate Memorial
Stadium.
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