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Friday
November 19, 2004
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Final Nielsen Ratings From Weekend Sports Events

The following lists final Nielsen ratings from weekend sports events (THE DAILY).

EVENT DATE NET TIME RAT/SHR
NCAA football: (regional) 11/13 ABC 12:00-3:30pm 2.4/6
NCAA football: (regional) 11/13 ABC 3:30-7:30pm 4.4/10
Golf: Franklin Templeton Shootout - Third Round 11/13 CBS 1:00-3:30pm 0.8/2
NCAA football: Georgia-Auburn 11/13 CBS 3:45-6:45pm 3.0/7
NCAA football: Pittsburgh-Notre Dame 11/13 NBC 2:30-6:30pm 2.4/6
World Cup Golf Preview Show 11/14 ABC 3:00-3:30pm 0.7/2
MLS Cup: Wizards-United 11/14 ABC 3:30-6pm 0.8/2
"The NFL Today" 11/14 CBS 12:00-1:00pm 2.7/7
"NFL on CBS": (regional) 11/14 CBS 1:00-4:15pm 9.9/22
Golf: Franklin Templeton Shootout - Final Round 11/14 CBS 4:30-6:00pm 1.9/4
"NFL Sunday" 11/14 Fox 12:00-1:00pm 3.4/9
"NFL on Fox": doubleheader 11/14 Fox 1:00-7:30pm 10.1/20
"NFL on Fox": (regional) 11/14 Fox 1:00-4:15pm 6.1/14
"NFL on CBS": Vikings-Packers (76%) 11/14 Fox 4:45-7:30pm 14.0/25
"Discover Card Countdown to Green" 11/14 NBC 1:00-1:30pm 2.6/6
NASCAR Nextel Cup: from Darlington, SC 11/14 NBC 1:30-6:15pm 5.1/11
"MNF": Eagles-Cowboys 11/15 ABC 9:00-12:15am 11.6/19

       
EVENT
DATE
NET
U.S.
AREA
COV
AREA
SHR
000s
Monday Night Countdown
11/1
ESPN
1.4
1.7
3
1508
NBA: Cavaliers-Heat
11/4
TNT
1.4
1.7
3
1534
NCAA football: Louisville-Memphis
11/4
ESPN
1.4
1.7
3
1512
NCAA football: Ohio State-Michigan State
11/6
ESPN
2.0
2.5
7
2204
NCAA football: Clemson-Miami
11/6
ESPN
1.5
1.9
3
1675
NFL: Browns-Ravens
11/7
ESPN
5.4
6.6
10
5931
NFL Prime Time
11/7
ESPN
2.8
3.4
5
3049
NFL Countdown
11/7
ESPN
1.5
1.8
5
1605

For broadcast ratings, one ratings point = 1,096,000 homes. “COV AREA” = % of homes tuned into that program in that network's universe of subscribers.

NFL: The first window of Fox’ Week Ten regional NFL coverage Sunday was off 9% from Week Nine regional coverage last year. The second window, which featured Vikings-Packers to 76% of the U.S., was up 6% over last year's 13.2/24 for Redskins-Cowboys. Fox’ doubleheader average earned a 2% increase against last year's 9.9/20. CBS' Week Ten regional coverage posted a 3% increase from Week Nine in '03 (THE DAILY). Vikings-Packers Sunday on Fox had 21.6 million viewers. It marked the fifth NFL game this season with at least 20 million viewers, up from three games with at least that many through the comparable week in ‘03 (NFL).

MNF: ABC’s Eagles-Cowboys on “MNF” earned an 11.6/19 national rating, down 7% from last year's 12.5/21 for Eagles-Packers and down 6.5% from the comparable '02 game. ABC’s seven-minute ”MNF” pre-game, featuring the Terrell Owens/”Desperate Housewives” skit, drew a 9.2/14, off 4% from the Eagles-Packers’ pre-game intro in '03 (THE DAILY). ... Eagles-Cowboys earned a 7.1/19 in the 18-49 demo and 17.11 million viewers (DAILY VARIETY, 11/17).

SOCCER: ABC's coverage of Sunday's MLS Cup was up 33% against last year's 0.6/2 for Fire-Earthquakes (THE DAILY). ... The game drew a 2.4 in K.C. Head-to-head against the Chiefs-Saints from 2:30-3:15pm CT, MLS Cup drew a 0.8 rating, but peaked at a 4.2 at 4:30pm. Chiefs-Saints earned a 33.9 and 300,000 HHs in K.C. (K.C. STAR, 11/16).

NBA: In N.Y., Marc Berman reported MSG Network’s ratings for the first five Knicks games are up 47% over last season’s first five games (N.Y. POST, 11/16).

FOX’ HEAVY WORLD SERIES PROMOTION: Tuesday’s episode of “Rebel Billionaire” drew a 2.4/6 in adults 18-49 demo, 5.09 million viewers (DAILY VARIETY, 11/17). USA TODAY’s Gary Levin wrote, “The weak start [by ‘Rebel Billionaire’] echoed the failure of NBC’s ‘$25 Million Hoax’ (7.1 million down to 6.1 million this week) and Fox’ ‘My Big Fat Obnoxious Boss’” (USA TODAY, 11/17). Fox’ premiere of “House” Tuesday averaged a fourth-place 2.7/6 in adults 18-49 and 7.05 million viewers (DAILY VARIETY, 11/18).


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