Jets To Launch Ads Touting Benefits Of Proposed Stadium
The Jets today will "counter-attack opponents of their proposed
West Side stadium" with two 30-second TV spots "touting the benefits" of the
$1.4B project, according to Tom Topousis of the N.Y. POST. One ad will focus
on job creation and the other on the stadium's "environmentally friendly" design.
Sources "would not say how much the team is spending, but described the effort
as 'overshadowing'" the anti-stadium campaign launched last week by MSG parent
Cablevision (N.Y. POST, 6/2).
|
Jets Launch Counter-Attack Following
MSG’s Anti-Stadium Campaign |
TURF WAR: N.Y. Mayor Michael Bloomberg, on the Cablevision
campaign: "That has nothing to do with the public. That's a campaign trying
to enhance the assets that they have in [MSG]. ... We shouldn't let anybody
who's selfishly looking at their own commercial interests to stop [the stadium
project]." But Anna Levin, a member of a nonprofit coalition opposing the stadium,
said, "For the mayor to pretend that there is only one company that opposes
spending $600[M] for a Jets West Side football stadium is manipulative, insulting
and belittling to the millions of concerned New Yorkers" (NEWSDAY, 6/1).
ASSESSMENT: SPORTSBUSINESS JOURNAL's Daniel Kaplan reports
the Jets have hired IMG's Muhleman Marketing division to "determine how much
the club can charge for suites, premium seating and sponsorships" in the proposed
stadium. Jets President Jay Cross: "We need the study by the end of the summer,
by next fall, to be able to lock down a (commercial) product. We need them to
look at the premium-seats options, the types, big suites, little suites, a study
of club seats" (SBJ,
5/31 issue).
|
