SBJ In-Depth Report On Multi-Cultural Marketing May 31, 2004

We'll examine the way teams and leagues are marketing themselves to the nation's many cultures. While efforts aimed at Hispanics and Asians are the most visible, the work doesn't stop there. What are the markets teams and leagues want to reach and what approaches are they taking? This In-Depth will show what's worked and what hasn't. Closing Date: May 17, 2004. Materials Due: May 19, 2004. To find out more about SportsBusiness Journal's Special Reports and In-Depth sections please call Ad Sales Director Tom Kilby at 212-790-1278 or email at tkilby@sportsbusinessjournal.com.

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