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THIS WEEK'S HEADLINES
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This week’s In-Depth focuses on mixed-use sports facility projects, including profiles of three projects in development.
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IMG helping ex-White House Press Secretary Ari Fleischer look for PR deals.
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Serena Williams courting other agencies following expiration of IMG deal.
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Lexus branding Turner Field parking lot to supplement sponsorship.
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Firms giving retro jerseys the old college try.
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One-on-One with Sports Illustrated columnist Frank Deford.
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DEPARTMENTS
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The
Lefton Report: Ricoh puts name on MLB's season-opening series in Japan; Pfizer renews its Viagra
sponsorship with MLB; Masterfoods will bring "Snickers Hungriest Player" promo for
second helping in NFL.
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Global
Sports: USOC's lodging plans in Athens haven't been sunk by cruise line's financial trouble;
hospitality exec reports back from Athens; socialists out, conservatives in in Greece,
so what will it mean?
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Using Marketing:
Why do companies with
sports marketing programs forget about doing PR?
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Labor
and Agents: IMG
in talks with shoe and apparel companies, racket makers for new junior tennis clients;
Roddick signs multiyear deal with video game maker Namco; Imani Sports signs snowboarder.
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Breaking
Ground:
International Facilities Group signs first facility management contract, in Stockton,
Calif.; details on Levy's deal with Dodgers; Virginia Tech putting fireplaces in
new party suites at football stadium. |
