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Tuesday
April 22, 2003
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Media Monitor

NATIONAL TV MONITOR: Last night's 11:00pm ET 60-minute edition of ESPN's "SportsCenter" led with Avalanche-Wild Game Six, followed by Flyers-Maple Leafs Game Six and Suns-Spurs Game Two. The first MLB report, at 12:32 into the broadcast, was Yankees-Twins. ESPN's "Around The Horn" led with whether 76ers G Allen Iverson can lead the 76ers to the NBA Finals, followed by Yankees manager Joe Torre's importance to the team, and Kansas naming Illinois men's basketball coach Bill Self as coach. ESPN's "PTI" led with Suns-Spurs, followed by the Magic-Pistons and Celtics-Pacers playoff series. Self discussed leaving Illinois for Kansas during the show's "Five Good Minutes" segment.

REGIONAL TV MONITOR: FSN's "Pittsburgh Sports Tonight" led with a preview of the Steelers' NFL Draft plans, followed by the Steelers' interest in signing free agent S Sammy Knight, and OR State CB and NFL prospect Dennis Weathersby being listed in stable condition after suffering a gun shot wound in the back. Empire Network's "Empire Sports Report" led with a report that the Bills signed Broncos RB Olandis Gary to a two-year deal, followed by Flyers-Maple Leafs and Avalanche-Wild.

ON THE AIR: "NHL Cool Shots" on ESPN will feature Red Wings C Steve Yzerman and Mighty Ducks G Jean-Sebastien Giguere. Former MLBer Billy Bean appeared on ABC's "GMA" yesterday to discuss his new book, "Going The Other Way." Professional bull rider Chris Shivers appeared on NBC's "Weekend Today" Saturday to discuss riding Little Yellow Jacket, a champion bull, for a $1M prize. (Shivers did not win the $1M). Golf Magazine Managing Editor Rob Sauerhaft also appeared on the show to discuss the latest golf equipment.

Have a submission for On The Air? If so, please contact Mark Simpson at marks@sportsbusinessdaily.com.


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