CHARLOTTE/GREENSBORO LEAD THE PACK FOR NASCAR'S MARKETS
The following data from Scarborough Research's surveys
of over 200,000 respondents from August '99-February '00
shows the percentage of people in 66 major U.S. markets who
consider themselves to be "avid/somewhat avid" NASCAR fans.
For example, 39% of all Charlotte residents consider
themselves "avid/somewhat avid" NASCAR fans (Scarborough).
RK MARKET % INDEX RK MARKET % INDEX
1) CHARLOTTE 39% 232 34) KANSAS CITY 19% 115
2) GREENSBORO 38% 229 35) TAMPA 19% 113
3) GREENVILLE, SC 35% 207 36) MINNEAPOLIS 18% 108
4) WILKES-BARRE 31% 187 37) LEXINGTON 18% 106
5) INDIANAPOLIS 31% 184 38) ST. LOUIS 17% 100
6) CHARLESTON, WV 30% 182 39) CLEVELAND 17% 99
7) NASHVILLE 28% 169 40) FRESNO 16% 98
8) KNOXVILLE 28% 168 41) DETROIT 16% 98
9) GRAND RAPIDS 27% 162 42) DALLAS-FT. WORTH 16% 96
10) HARRISBURG 27% 159 43) ALBUQUERQUE 16% 95
11) BIRMINGHAM 26% 153 44) PHILADELPHIA 16% 95
12) JACKSONVILLE 26% 153 45) WEST PALM BEACH 16% 94
13) TOLEDO 25% 150 46) PORTLAND, OR 16% 94
14) DES MOINES 24% 142 47) OKLAHOMA CITY 16% 93
15) DAYTON 24% 141 48) HARTFORD 15% 91
16) ORLANDO 23% 140 49) WASHINGTON, D.C. 15% 88
17) NORFOLK 23% 137 50) PHOENIX 14% 86
18) FLINT 22% 134 51) PROVIDENCE 14% 84
19) RALEIGH-DURHAM 22% 131 52) SAN FRANCISCO 14% 82
20) LOUISVILLE 22% 130 53) DENVER 14% 82
21) BUFFALO 21% 128 54) MIAMI 13% 79
22) CINCINNATI 21% 128 55) LOS ANGELES 13% 77
23) SYRACUSE 21% 128 56) SAN ANTONIO 13% 77
24) LAS VEGAS 21% 128 57) BOSTON 13% 77
25) PITTSBURGH 21% 125 58) SAN DIEGO 13% 76
26) ALBANY 21% 123 59) BALTIMORE 12% 73
27) WICHITA 20% 122 60) HOUSTON 12% 71
28) TULSA 20% 121 61) NEW ORLEANS 12% 70
29) ATLANTA 20% 120 62) CHICAGO 11% 68
30) COLUMBUS, OH 20% 119 63) SEATTLE 11% 67
31) MILWAUKEE 20% 119 64) AUSTIN 11% 65
32) SACRAMENTO 20% 117 65) NEW YORK 9% 53
33) MEMPHIS 19% 115 66) SALT LAKE CITY 9% 52
This story appeared in The Sports Business Daily's Special Motorsports
Marketing issue published on May 25, 2001.
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