The Daily Keeps An Eye On Ads During AFC Championship Game

THE DAILY monitored pre-game, in-game, halftime and post-game ads during Sunday's Patriots-Steelers AFC Championship on CBS. The feed was from WBTV-CBS in Charlotte. The charts below reflect both national and regional advertisers, as attempts to determine which advertisers were national were unsuccessful.

PRE-GAME: CBS aired the following promos during pre-game: SportsLine.com, CBS' "Super Friday" primetime line-up, "60 Minutes" and "Everybody Loves Raymond." Here is a list of all pregame advertisers, in terms of number and length of spots:

	1/:30		1/:30
	2/:15		2/:30
	1/:30		1/:30
	2/:30		1/:30
	1/:30		1/:30
	1/:30		1/:30
	1/:30	Web Tax	1/:15
	1/:30		1/:30
	1/:30

IN-GAME: CBS aired the following in-game promos: "Price Is Right" primetime special, PGA Tour, "48 Hours", "CSI", "The Late Show", "The Agency", SuperBowl.com, "JAG", "First Monday", CBS' Monday, Thursday and Friday night primetime line-ups and CBS Sports. Note: ^ = "Hart's War" and "Rollerball" are MGM films and "Collateral Damage" is a Warner Bros. film. The following were in-game advertisers:

	2/:30		2/:30
	3/:30		2/:15
	1/:30	1-800-662 HELP	1/:15
	1/:30		1/:30
	1/:30		2/:30
	1/:30		1/:30
	4/:30	“Rollerball” ^	1/:15
	3/:30		2/:15
	1/:30		2/:30
	1/:30		1/:30
	7/:30		1/:30
	1/:30		1/:30
	1/:30		2/:30
	2/:30		2/:30
“Hart's War” ^	1/:30		2/:30
	2/:30		1/:30
	2/:30		1/:30
	2/:30		1/:30
	1/:30		1/:30
	1/:15		1/:15
	1/:30		2/:30
	1/:30	“Collateral Damage” ^	1/:30

HALFTIME: CBS aired the following promos during halftime — CBS Sports, "Max Bickford", "My Sister's Keeper", "First Monday", "Everybody Loves Raymond" and CBS' Monday night primetime line-up. The following were halftime advertisers. Halftime spots are typically regional.

	2/:30		1/:30
	2/:30		1/:30
	1/:30		1/:30
	1/:30

POST-GAME: CBS aired the following promos during post-game — "The King of Queens", "Everybody Loves Raymond", SportsLine.com and "CSI." Here are post-game advertisers:

	3/:30		1/:30
	3/:30		1/:30
	2/:30		2/:30
	2/:30		1/:30
	1/:30		1/:30

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